Monday, 25. April 2011 17:45
Okay, for a couple of posts now I’ve been promising some information on marketing the nonfiction manuscript. Even if you don’t have an agent yet, you should be thinking about your marketing strategy. Brainstorm: what can YOU do to sell your book?
Why must you consider this question? Ted Weinstein, nonfiction agent, answered that questions succinctly: assume your publisher will do NOTHING for you. Nothing. I attended a presentation that Mr. Weinstein made at the University of Wisconsin Writers’ Institute and, although I was sobered by what he said, I recognized the truth in his presentation. It’s up to us, the writers, to make a success of our work.
So what goes into a marketing plan? I’d recommend checking out Mr. Weinstein’s website at www.twliterary.com. He lists several different types of marketing you should address in your formal marketing plan. They include:
1) Your comprehensive strategy
2) Blurbs (or, Who Do You Know?)
3) Media and Speaking Appearances
5) Anything Else You Can Think Of.
There are a couple of really good books on marketing, too. Both of the ones I’ve listed here have strategies for writing a good marketing plan as well as ideas for nontraditional ways of marketing your nonfiction (and fiction) work. Check these out when you get a chance. Also please note that there are likely newer editions of these books than the ones I’ve listed:
• JUMP START YOUR BOOK SALES: A MONEY-MAKING GUIDE FOR AUTHORS, INDEPENDENT PUBLISHERS AND SMALL PRESSES, Marilyn & Tom Ross, Communication Creativity: Buena Vista, Colorado, 1999.
• PUBLICIZE YOUR BOOK!, Jacqueline Deval, Perigree Books, Berkeley Publishing Group: New York, NY, 2003.
It’s intimidating to think about assuming responsibility for your book’s success. You have little or no experience (unless you graduated from college with a degree in marketing). But think of it this way: you know your subject better than anybody. You’ve dedicated a significant chunk of time to thinking about your subject, outlining it, culling the unnecessary and adding what you’d forgotten so that your chapter outline is as thorough as it can be. You’ve polished your sample chapters until they’ll blind the agent reading them. Who better than you to make the sale? You can do it. You’re the man ( or woman, so to speak)!
PS Hey, you spammers out there, stop sending porn. Pirated software I can stand, also illicit pharmaceutical sales. I don’t read steamy romance because it’s hard to get the sex right without being boring or cliched. What makes you think YOU can get it right? Most of you don’t even speak English as a first language….